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Mid-level Transportation, logistics, storage Jobs in Kenya
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Kenya Airways
CLOSEDRegional Manager.International Stations - Ground Services
Nairobi, Kenya
Closing: May 17, 2024
2 days remainingPublished: May 7, 2024 (8 days ago)
Job Requirements
Education:
Work experience:
Language skills:
Job Summary
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Qualification (Minimum)
- University Degree BBIT or related field
- Copywriting skills
- At least 3 years ’experience in similar role
- Airline and retail experience will be an added advantage.
- Strong understanding of social media channels and enthusiastic blogger and customer evangelist
- Digital marketing and an interest in keeping up to date with new trends in design and video.
- Effective story teller with evangelizing strategies
- Understanding of web metrics, digital analytics, data analysis and interpretation.
- Strong attention to detail with the ability to meet deadlines and produce high quality work.
- Possess intellectual curiosity.
- Strong communicator
- Understanding of html
Responsibilities
Qualification (Minimum)
- University Degree BBIT or related field
- Copywriting skills
- At least 3 years ’experience in similar role
- Airline and retail experience will be an added advantage.
- Strong understanding of social media channels and enthusiastic blogger and customer evangelist
- Digital marketing and an interest in keeping up to date with new trends in design and video.
- Effective story teller with evangelizing strategies
- Understanding of web metrics, digital analytics, data analysis and interpretation.
- Strong attention to detail with the ability to meet deadlines and produce high quality work.
- Possess intellectual curiosity.
- Strong communicator
- Understanding of html
- Create innovative content strategies to effectively showcase Kenya Airways products and services at the market’s market-place.
- Lead engage with our growing audience across social media and messaging platforms. Create relevant product information to share with the customer database across the digital touch points.
- Define the strategy foreach digital touch point to distribute campaigns and content effectively. Createnew and innovative communication proposals through a digital lens based on historical information, current trends & experiences to further evolve our digital footprint.
- Develop and manage a direct email strategy including trigger email campaigns throughout the customer journey and beyond to maximize sales.
- Lead A/B testing many various email campaigns to establish the most effective campaigns. Tracking and reporting on email campaigns to guide improvements.
- Benchmark and ensure all email campaigns comply with current email best practice across industries. Flexible and creative approach to continuously improve.
- Manage social and web content activity calendar to ensure best possible coverage across channels.
- Build and manage relations with industry influencers and key stakeholders, engaging in conversations with audiences and keep developing their community.
- Work with our in-house designers to create visual content with fresh and innovative ideas,re-enforcing a modern, dynamic, and innovative brand image.
- Define and support customer engagement processes and collaboration.
- Approach with other areas of social media conversations, such as support and corporate communications.
- Together with the local teams develop localization strategy for digital to drive local engagement.
- Identify “up-sell andcross-sell” opportunities through content analysis and deploying responsive content assets and re-targeting programs for higher conversion rates.
- Leverage and enhance existing data analytics, and develop additional research and data sources as necessary, to inform content strategy development.
- Measure and communicate results on key performance indicators: Are we achieving targeted results along the key touch points in the designed journeys? Synthesize insights to create actionable recommendations to further drive results.
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